Project Proposal
Subway-car pop-up that creates a meditative experience and enhances commuters’ mind-fulness as they wind into and down-from their days.
We plan on bringing this atmosphere by engaging the senses, using guided meditation, essential oil diffusion, calming light colors, and ergonomic seat and railing designs. The lighting color and strength as well as the choice of essential oils will be chosen for either optimal energizing or relaxing properties depending on time of day.
We will be targeting stressful, sometimes congested, train times. Therefore this experience and added in-car design elements will not take up additional space for sitting or standing, but will just make this normally unpleasant experience more mindful.
Riding in this car and participating in this experience will be opt-in. Informative graphics on the outside of the pop up carts will contain our branding to visually inform the subway riders before they de-cide to get in the car or not. Additionally signs on the outside of the car’s doors will inform the viewer that they must be silent if choosing to ride in this car.
We will be targeting stressful, sometimes congested, train times. Therefore this experience and added in-car design elements will not take up additional space for sitting or standing, but will just make this normally unpleasant experience more mindful.
Riding in this car and participating in this experience will be opt-in. Informative graphics on the outside of the pop up carts will contain our branding to visually inform the subway riders before they de-cide to get in the car or not. Additionally signs on the outside of the car’s doors will inform the viewer that they must be silent if choosing to ride in this car.
