JOSEFINA BISCAILUZ
SANTAMARIA

PERSONAL WORKS

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Young Lions 2025
OCA x VML Health
Cannes Lions

Cannes, France

Finalist Media Category
Media campaign created in 24 hours for the global Cannes Young Lions competition for Ovarian Cancer Action. It turned rescue dogs into media moments that sparked emotional and medical breakthroughs, raising awareness of ovarian cancer. The idea earned finalist status and was praised for its “mind‑blowing insight,” emotional impact, and outside‑the‑box thinking.
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Copywriting
Creative Direction
Strategy

COMPLETE CAMPAIGN ON THE WORK

NOTES ON REMINISCENCES

Design & Technology BFA
Parsons School of Design

New York, USA

Honorable Mention Awarded
Permanent Digital Exhibition

Graduating thesis artistically exploring mourning and the ways personal memorials shift between physical, virtual, and spiritual spaces. It blends AR, 3D artifacts, and a browser extension to reimagine how we honor memory in a networked world.

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Visual Design
Copywriting
Strategy 
Creative Direction  
DevelopmentFULL THESIS WEBSITE

ART DIRECTION & BRANDING

PLĀS Collective

Milan, ItalyVisual identity and logo system for PLĀS, a Milan-based fashion label. Established tone, art direction, and cohesive design language from the ground up, shaping the brand’s launch aesthetic and guiding early imagery for social content, campaigns, and promotional materials.
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Visual Design
Creative Direction
INSTAGRAM

TONES OF INTIMACY

Design & Technology BFA
Parsons School of Design
New York, USA Interactive installation that transforms physical closeness into sound. Using Xbox Kinect and skeleton tracking, it maps overlapping joints between two participants to musical notes, creating evolving soundscapes through touch and proximity. The piece invites exploration of intimacy across platonic, romantic, and familial relationships.
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Category: 

Copywriting
Strategy
Creative Direction
Development
INSTALLATION VIDEO

FISHBOWL

Design & Technology BFA
Parsons School of Design
New York, USAInspired by dream‑like spaces, this project imagines a fishbowl as the home of a lost soul. Surreal qualities emerge through mixed gravities, organic‑plastic textures, and sunset‑inspired lighting. Modeled and simulated in Maya with Bifrost, the bowl rests atop a barren desert cliff.
Category: 

Visual Design
Creative Direction
Development

PARSONS BARBIE

Design & Technology BFA
Parsons School of Design

New York, USAA playful dress‑up game parodying the “Parsons Girl” archetype. Built using Processing, it merges coding, styling, and photography to turn the fashion editorial into an interactive commentary on trend‑driven NYC culture.
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Visual Design
Strategy
Creative Direction
Development

PERSONAL WEBSITE
FULL CV HERE
JOSEFINA BISCAILUZ SANTAMARIA 

 Multidisciplinary designer and producer with a background in Creative Technology. Her work spans art direction, graphic design, and interactive project development, effectively bridging concept and execution. She combines technical precision with a curiosity for storytelling and human connection, increasingly focusing on creative strategy to craft ideas that resonate culturally and emotionally.